This is the second part of my takeaways —Design for Emotion. Jump to a different topic from below. Pt.1 Responsible & Inclusive Design Pt.2 Design for Emotion and Storytelling Pt.3 Speculative & Design Innovation (upcoming) Pt.4 XR and Ethics in Metaverse (upcoming) 😊 Pt.2 Design for Emotions and Storytelling With more dimensions of interactions made possible with…

After going virtual for several years, this year SXSW is coming back with online & offline events. It was also my first time to attend SXSW and experience this multi-day frenzy and dazzling celebration, with conferences, screenings, interactive exhibitions and art installations. While there are a lot of hypes over…

There are many great leadership/management books, articles and tips to help people develop leadership skills, and yet this article is something different — I am not giving tips on how you can become great leaders, but rather an observation when leadership fails in my own experience. If you could learn…

This is a chat with a senior researcher from another team on some best practices for survey questions on-site, esp for NPS. I found it super helpful so am writing it down here. …

Yes, the title sounds very much like a clickbait, however, these are real words people have used to describe me, 10 years apart. This is a story of my journey of becoming and growing as a designer. While it’s as much of a self-reflection, I hope it could be encouraging for people who are considering entering the design/UX field or feel discouraged to continue at the moment. — An Outsider to Design

Experience Strategy = Business Strategy + UX Strategy 01 What is UX Strategy Misinterpretation 1: UX strategy is about identifying a “North Star”. Due to the nature of digital products and fast-moving market environment, ux strategy should be a goal or point to work towards but steer every time you pivot. Misinterpretation 2: UX strategy is a “strategic way” to perform UX design. A product strategist thinks about all possibilities for the products and defines it after…